Guide to Building a Mobile Application
Mobile apps not only make communication easier but, also play a vital role in taking a business-customer relationship to a whole new level.
Businesses who have their mobile applications tend to attract and connect with more users than those who don’t.
According to Statista, the global app economy will increase at a CAGR of 37% and reach 6.3 trillion US Dollars by 2021.
Statistics mentioned above pay testimony to the value of mobile application in today’s world.
To help you create a robust mobile application for your enterprise, I am going over nine simple steps.
Building a robust mobile application in 9 simple steps
Follow these simple steps, and you will have a robust application that adds more value to your business:
1. Identify your business problem
Apps get created to solve a business problem. It would help if you found out what hindrances you and your customers are facing.
Mobile apps solve some common problems in the mix, such as communicating offers and information to customers, creating deep business-customer relationships, etc.
Through mobile apps, customers get 24×7 access to products and services, making the business more authentic.
With appropriate identification of the problem, you set yourself on the right path taking the right actions.
2. Put the app layout on paper
Once you have identified the problem, it is time to work on its solution. Create a plan and pen it down on the paper at first.
You would want to be as detailed as possible so that the end-user doesn’t find it challenging to navigate through.
Also, make sure the layout is simple and easy to understand. People do not like to waste time in understanding the complexities of the app before using it.
Add as many features as you like in the flow but, be relevant.
3. Chuck out the not-so-important stuff
Like I mentioned earlier, your application should be comfortable and precise. You can always chuck out some extra features and fonts from your app that add value to it.
The idea is to be more informative rather than decorative. Every part of your app should hold meaning and add value to the user’s experience.
Do not waste your time building friendly versions of your app as that would only add to your overall development cost.
Customers today are moved by the quality of service, information, and product instead of flashy fonts and features.
4. Simple design does not mean basic design
Many owners believe that a basic app design would do the trick but, that is untrue.
When I said simplicity matters, I meant it in terms of navigation and the overall application layout.
Simplicity does not work with app design because the design of an app depicts the business’s overall theme.
Since the app represents business on a digital level, its design should resemble the same color, logo, and pattern as that of the business concern.
5. Hire an appropriate application development & design company
The next step consists of hiring a perfect design and development company with quality experience in creating business applications.
Some businesses let loose and do not invest in good development and design companies, so their applications suffer resource breakdowns.
Once a business application is up and running, the enterprise cannot afford to lose the traction and engagement it has created through it.
Ask for some sample application work before hiring a development company and analyze whether or not they fit the bill for you.
It would be best if they could provide a similar app sample as you are looking for.
An experienced app development company will ensure that your app is up and running through cloud servers and on a cloud network to eliminate the chance of breakdown even during a resource failure.
6. Set up your developer account
The next step involves creating a developer account on the platform you want to sell your application on.
Make sure you sign up as a company and not as an individual.
Enter correct information about your company on google play store or apple app store, whichever platform you choose to market your app.
7. Integrate analytical tools in your app
By analytics integration, you can monitor the bounce rate, user engagement, user actions, user retention, downloads tracking, and much more.
Two of the best tools to monitor analytics in your app are AppsFlyer Analytics and Flurry Analytics.
You can integrate any one of them into your application and measure user information.
As a business, you can utilize this information to optimize your future objectives and reduce the chances of errors.
Analytics also help you conduct surveys and trial tests, which can reap better rewards in marketing your product or service.
8. Keep an eye on user feedback
Be it constructive criticism or appreciation; user feedback is of utmost importance to businesses who want to improve and grow.
Once your app goes live, you must conduct regular checks on user feedback and respond quickly.
User feedback will help you gain better reviews and ratings, attracting more prospects.
9. Add more features; if necessary
The last step is all about experimentation. Give a closer look at how people are responding to your app.
Through analytics, you can figure out the sections that are getting opened the most. You can also add features that you chucked out before and reintegrate them for experimentation.
Based on the data derived from experimentation, you can improvise accordingly.
Note: Experimentation does not mean adding fancy and irrelevant features to your app. Make sure that it looks professional inside out.
Through these steps, you can create a robust application for your customer base that helps them navigate easily without dealing with the complexities.
Also, these are standard steps to improve your application’s performance and not concrete ways to develop it.
It varies from business to business as to how they want their application to look like.
So, analyze your business and get yourself an appropriate application created by experts that cater to your needs well.