Lokal App is one of India’s most extensive hyperlocal news and life services platform. It is backed by the likes of Y Combinator, India Quotient, 3one4 Capital, among others. It has raised around $3 Million.
It provides local news in more than three states in native Indian languages. Also, it provides critical information around jobs, education, matrimony along with offering state of the art research-led regional content-led digital marketing solutions for brands targeting Tier 2 and Tier 3 towns in India.
The app has been downloaded for more than 6 Million times by native language speaking Indian users using Android smartphones.
Features: Not Just A News Platform But Much More
At the core of the app’s success is the attention to detail for user needs and understanding, which has led to many pertinent features on the app. From allowing stringers and reporters in the remotest of locations to submit news through voice in their native language to giving agencies a platform to post jobs, classifieds along with information around matrimony.
The app also provides daily real-time updates on food, oil, and gold prices. Fluctuations in the local market prices are projected on the app to serve a local community of users who need fast but factual information.
The app does not provide information but also allows people in small towns a chance to become a reporter by learning the tools of digital storytelling on the app through video modules. One can become a certified reporter bypassing that test on the app.
The app is hosted in the Google Play Store. It has got more than 6M downloads in just three states in India which are Andhra Pradesh, Tamil Nadu, and Telangana.
How Lokal Is Helping
English speaking users in India have access to the right internet products for jobs, classifieds, e-commerce, education — essentially everything. On the other hand, there is a total lack of quality internet products for non-English speaking users for anything other than entertainment.
Lokal works through a network of 250 on-ground reporters, stringers, and on-ground sales teams. These reporters gather information in Telugu and Tamil about local news, job openings, classifieds, and submit them on the app. Lokal also gets a regular inflow of user-generated content, which is published on the app.
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