Digital transformation poses major obstacles in the intensely competitive, low margin landscape of the grocery industry, while at the same time providing enormous opportunities.
Traditional brick-and-mortar stores tend to dominate the grocery shopping experience but the rise of e-grocery is growing. 23 percent of American households today buy food online, according to a recent study. A related report estimates that US online supermarket purchases by 2021 will grow to almost $30 billion.
Shops are strengthening delivery options for customers to compete with tech-savvy retailers such as Amazon, such as the same-day delivery of grocery and curbside pickup services. The goal of these initiatives is to increase the customer experience, which helps to boost loyalty and retention.
TAKE THE TIME TO CONSIDER THE SHOPPERS’ DESIRES AND THE MARKET SHIFTING
We’ve seen so many companies releasing consumer services over the 10 years we’ve been making mobile app for grocery shopping without even understanding the specific needs of their customers. We know gaining faith and trust from shopper goes beyond having a card or system. It depends on meeting the particular needs of your shoppers more than your rivals.
You need to respond fast in today’s evolving world to consider what your customers are most worried about, what kind of shopping experience they want and why they could move to other grocery stores.
Rapid user research and competitive analysis is therefore by far the most important step you can take when modifying an app to meet unique changing needs.
If you have established what’s relevant to your shoppers and their actions, you will use it to guide the core functionality, branding, and other key decisions along the way of your submission.
Focusing on ease of use features in your grocery app
We have observed some feature patterns around the food retail industry. Though such features are common in today’s grocery store applications, few supermarkets can successfully implement them. The biggest benefit is that in an already stressful world, these enhancements can provide greater user experience by making the app more user friendly and reducing needless tension.
Browse and Scan Stock
To create a good inventory experience for your app, shoppers need to easily find the stock items they want. This is better said than done, considering the amount and variety of products that customers can access. One way to do this is by improving the navigation and search layout of your app.
Help shoppers locate the things they are most interested in by logically sorting the things in store. Try using pictures or logos to help shoppers recognize product products more quickly at a glance. These properties make goods physically more enticing too. Use a smart search to minimize the amount of clicking that your shoppers need to enter before they locate the items they are looking for. Also make it easy to tell whether an item is in stock or not at the local shopper’s store.
Save Shopping Lists and Sync Lists
For several different situations, the shoppers will be building and using their grocery shopping app. Their software has to prepare for both of them. The option to save shopping lists or display frequently purchased items is one of the most neglected usage cases in grocery store apps. That helps shoppers who want to buy the same items to build their shopping lists easily.
A powerful way to meet shopper expectations is to add sync functionality to your mobile grocery shopping app feature. Consider the ability for more than one person to coordinate the shopping lists. This allows access and update of the same list to whole families, eliminating overlap and confusion. Another way to use synchronization in your shopping lists is to synchronize a shopping list through the website and app of your store. This allows a user to create a shopping list on the website while at home or working earlier in the day, then when they are ready to shop, they can access their list from their device on the store.
Exact and intuitive Coupons
In current grocery store applications the discount tools are clunky. To render this function successful it is important to provide value with minimal effort. Store apps need to improve how shoppers find, add, and submit coupons before and after their shopping trips to do so.
The first step in leveraging digital coupons is to organize them in a way that makes it easier for shoppers to locate the appropriate offers. Both the screening, sorting and scanning of coupons must be simple and intuitive. You can not only use a structured framework to arrange discounts, but you will also need to make the filtering and sorting available by supplying shoppers with ways to manage a long list of sales. Go a step further and provide a barcode scanner which will automatically check for specific coupons inside the device, such as the Cartwheel scanner from Aim.
Removing Entrance Barriers
Beware of having obstacles in your shopper’s way. Many Applications in the grocery store retain their software behind complex sign-ups and log-ins. Too many obstacles can confuse your shoppers and frustrate them, preventing them from using your app.
One way to familiarize shoppers with the app, develop trust in them, and inspire them to check it out is to provide customers with helpful functionality before asking them to register for an account. For example, the Goal app enables new customers to pick a retail location, browse and scan the whole store inventory, and add goods to a shopping cart without logging into or signing up for an account.
Not all of the apps need to be upfront available. Using the integrated messages to taunt shoppers’ most important apps before they sign up. Once again, Aim succeeds by encouraging guest visitors to browse the whole device, enabling them to sign up or log in as they want to access more advanced functionality such as completing an order, Cartwheel deals, discounts, digital wallet and shopping list.
Digital transformation is literally changing the way we do business in the grocery sector. And as new entrants reach the marketplace, and experience-enhancing technologies move the industry ahead, grocers need to stay competitive to satisfy the growing customer demands. Those grocers who are best placed to adapt to this ongoing evolution will be ideally suited for future success.