The millennial fascination with wellness, as well as self-care, has directed to a thriving industry for meditation mobile applications. At the beginning of 2018, app intelligence company Sensor Tower stated the top 10 “self-care” applications had pulled in around $27M in income. Moreover, at the end of 2019, the numbers have turned out to be much higher.
As per the recent data by Sensor Tower, only the top 10 most-grossing meditation applications of 2019 — a division of “self-care” apps — produces to $195M. That’s a 52 percent year-over-year enhancement.
Meditation mobile apps were previously leading the self-care app market back in 2018, with apps like Calm, Headspace, and 10% Happier driving revenue. Other independent apps paying attention to yoga or mindfulness were admired as well; however, additional down the charts.
During 2018, the top 10 meditation applications alone finished building $128 million in ROI. That was a massive boost from merely some years prior when the best 10 meditation mobile apps of 2015 had merely pulled in only over $8M in revenue.
In 2019, the apps grew ROI to $195 million. Merely, two applications, but have been in the most used list since 2015. Calm is predicted to have grossed $92 M in 2019 and Headspace $56 million. Both viewed profits up year-over-year, too, at 46% & 33%, correspondingly.
The ROI enhancement comes from not merely an active user-base; however, from those who are figuring out these applications for the first instance. In 2019, 52M first-time users installed one of the high ranking meditation applications, for instance, up 15.6% from 2018. Headspace and calm directed the way here, too, with 24M and 13M new users in 2019, correspondingly.
In spite of their reputation, self-care is not a high-level division on the App Store. In its place, the applications are normally listed in the “Health & Fitness” group next to fitness trackers, dieting apps, calorie counters, exercise apps, and others.
Nevertheless, the apps still do good. Presently, Calm is the No. 1 “Health & Fitness” application in this group, and Headspace is Number 5 on Apple’s iOS App Store. Several reasons have made these applications so much famous. To a few extent, it could be tied to millennials’ lifestyles. This demographic decided to marry shortly in life and setback having children. That provided them extra time to stay self-focused, contrasted to prior generations.
The applications have even privileged from the move to subscriptions in terms of increasing their ROI. Over time, the group is expected to cultivate further.