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1. Let us know about your company & your role and responsibilities within it.

KRV Guru is an Award Winning Digital Marketing Agency with bunch of young energetic, creative and passionate “MARTECH” team who love what they do and most importantly who they work for? That is “YOU”. We understand how important “You” are for us. We are known as passionate and crazy Tech-Marketers in search of innovation. Being the founder for the company I take care of all the aspects that are required for the company to boost the bottomline, Define Vision & Strategy, oversee the operations of every department, Ensuring best results for the clients, Last but not least providing the best-in-class work environment for our employees.

2. Tell us about your idea behind introducing this business.

With my network and interaction with most of the founders of various enterprises made me recognize the loopholes in the strategies upheld by them and noticed that it was one of the factors contributing to the let-backs. With a passion to succeed as an entrepreneur and assist organizations to grow by portraying their brand presence, I have established KRVGuru in the year 2018.

3. What are the essential services you provide to your clients?

The core strength of the company lies in Digital Strategies & Business Growth Planning where it offers market solutions, a value-added proposition with ROI driven results.

We understand the client needs and crafts effective solutions. We understand the substantial benefits of strategic management that help organizations formulate better ideas, by utilizing systematic, logic and rational approach to make the appropriate choice. We have added Technology services such as Web development & Mobile app development.

4. What’s your approach in making user-friendly UX/UI of applications and websites?

The strategy or the business logic always depends upon the client. Based on the client requirement we understand his/her core need and then we focus on how to make it better. We work on advanced UI/UX technologies. We have a very good in-house team of UI who understand well about client requirement & execute accordingly. It is always necessary that your UI should be good to attract or retain the customers.

5. Elucidate how your team functions and conveys cooperatively?

I believe that to achieve anything you need to have a perfect teamwork & process. If these two parameters are on the right track then for sure your output will be excellent. We have developed some internal tools which we use for official communication within the company & we follow certain guidelines to make things happen at the right time & right place.

6. Explain to us about the way your company handles the project from commencement till the end.

We have various business models. Based on the client requirement and project we design the strategy for the project. We follow step by step guideline to achieve the project milestones. We achieve project milestones on or before time. We believe clearing small milestones we can achieve the long term goals easily. We have developed few tools internally, which helps us to meet our targets & streamline the projects if it misses the track.

7. What business model do you follow? Is it an in house team or a third-party vendor?

Our business model is completly in-house. Because we can work as per our guidelines, standard & client service models. We have a pefect in-house business model which follows each & every step that is required to deliver the best results to the clients.

8. Provide us with your perspectives on how extreme this mobile app rebellion can bring a revolution in this digital world?

The app revolution is already making a difference in the technology as well as in the business world. I think mobile apps do benefit for enterprises, startups & small businesses in a big way. As per statistics, 62% businesses had already apps in place for them, of that 20% used their apps for branding, 30% have revenue generating apps and 50% for support and engagement.These numbers may differ also. There is a huge scope of app for the business. Be it for b2b or b2c app plays an important role. But, for us it is necessary to stick with the advanced technologies & understand the market need well so that we can meet them on time. Which we are really working to meet the needs.

9. Portray your future potential & vision about the modern advancements, for example, IoT and Blockchain apps?

As we are much into marketing & branding, Our technology development leaned towards these platforms only. We haven’t yet much focused on wearable & IoT apps. But, recently we have started working with one of our client on the wearable technology & integration of the same to some of the major platforms. I believe that future is going to lead by these technologies. These technologies will help to develop new applications that would really require for the betterment of the society.

10. What are the crucial factors that you will focus on while selecting an application’s price?

There are various factors that we consider for a development. Such as platform, features & functionalities required, 3rd party api integration, timelines, budget, involved technologies future prospectives, cross platform technologies if any (for mobile apps) or not, Pricing model, Business logic etc.

Thank you!

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Meenakshi Mamgai
A writer by profession and tech geek by the mind, Meenakshi is known for her precise, well-researched, and high-quality write-ups. Talking about her recent interests, she is simplifying the trending technologies, such as Blockchain, IoT, AR/VR, Machine Learning, and more.

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