Today’s tech world odds are absolutely mind-boggling. There are already over 2 billion Android users and the next billion is aimed at Google. So if you have an App marketing plan, the time to start is no better than now.
But you’ll have plenty of competition as the economy thrives. Google Play store has 2.8 million games, the Apple app store has 2.2 million and the Windows store has 669 thousand. Do not let the numbers intimidate you, but just realize that a company is an app, so start treating it like one.
Today, it’s not just about having a great product, but about marketing it properly. For an Android App Promotion, a strong marketing campaign is needed to reach out to.
We’ve launched over 100 apps and learned what to do, and what not to do, by our stumbles. So now we are going to lay some tips for marketing Android Apps. There are 2 main phases of Android App marketing strategies: pre-launch and post-launch. Both of these stages are equally important, and the other is ineffective and your app crashes without one.
List of Top 10 Android App Marketing Strategies:
1. Research Your Audience:
It all ends with a good idea of what the device is. How should those people know about it if you do not know who should most profit from using your app? You must be specific about your target and concentrate on your marketing efforts.
Know your population. Learn your demographic. Your age, your lifestyle, your spending habits, your pleasure habits and any other factors that allow you to understand to whom you sell. Try not to spread a net as loosely as you can and claim that the software is for everyone. An app that is popular with university students can not necessarily call retirees.
2. Understand Your Competitors:
They should also look at what the rivals are doing and see what succeeded for them and, perhaps most critically, what did not work for them. Nothing is more detrimental to your device marketing strategy than being compared with something identified as a copy or being late at the party.
Likewise, if you want to design an app, and you see that a rival has sought a similar way to market it and struggled, why do you want to do the same?
3. Market Early:
Although your product marketing strategy can only begin until the app is available and accessible on the market, you always better start early. Based on how optimistic you are, you can even start while the app is created, publish stuff like video production articles or reach potential customers on social media, perform polling and surveys and figure out what apps they want.
As the release date progresses, you will continue to ramp up the device marketing effort through teasers like previews and other short video advertisements that help to raise visibility and interest.
4. Prepare Your Press Kit and Other Materials:
You will ensure that you have tangible and online press packages for the appropriate press and advertising organizations, based on your publicity standard. Compile a list of most perhaps media groups, blogs and other influential names and figures to guarantee both relevant and important points in your submission are protected by your press kit and launch materials.
Make sure you have a system in place to give these to organizations in your network and to reply to others requesting for PK or EPK to increase media coverage. The more clients who get the information they need the more work they do for you.
5. Optimize Your App Store Page:
Optimizing the app store accounts is a vital, basic zero solution. More than 50% of people who discover an item on the iOS or Google Play store do so through their own app store. Similarly, because your website is essentially the digital equivalent of your shop front and you must be viewed like this with respect to welcome customers, your device shop page is your commodity on your shelves, trying to differentiate yourself from all the other competing products.
The efficient store page must be created. Consider the title carefully, modify your description to make it as simple as possible. Come up with an appealing, lovely picture. Using images that provide the app’s selling points and advantages.
6. Get Reviews:
While you have to do as appealing as possible with your app store sites, do not believe that you’ve just had a discount because you have this. Many people will want to know what others think about the software after they hear about it, and even go as far as to try it out. Examinations are a vital part of this process.
Customers are not unique in reviewing transactions, so apps are no exception. If an app you know many people would like or consider helpful is made, make sure that people are willing to use it. Your own marketing and promotion are relevant, but you, the maker, are already supposed to advertise your product.
7. Work Social Media:
While social media can still have enormous consequences on your wealth and reputation in your device, even though they are not as comprehensive as an essay and blog post-analysis. There should always be variations of intentional, centered advertising on social media platforms such as Facebook and Twitter with more conventional mouth word activities including sharing and reposting devices.
Once users begin to speak about the device, they can start to gain attention and their supporters. Build enough attention, and the app is now more accessible, particularly if paired with good use of social media and hashtags.
8. Use Influencers:
The new, and much more transparency, form of conventional celebrity endorsements are influencers, which are also referred to as primary opinion leaders. You only get a fantastic Facebook, Instagram, Switch or other social media platform influencer to advertise your company rather than persuade a well-established celebrity or movie star to use and speak about your product for a 30 second commercial or print ad.
This ad can be funded in blog posts, YouTube videos, Facebook tweet, or Instagram images. Nonetheless, what is crucial is to advertise the application specifically for individuals with thousands or even tens or hundreds of thousands of followers.
Also Read: 10 Best Apps Built Using Python
9. Monitor Results:
When the product is on the market and device promotion is underway, the marketing effort will not stop. You will keep a close eye on your KPI or key performance metrics, one aspect that you should do with the launch ahead.
Monitor closely how users use your device, review user feedback and listen carefully to this input. Fix any problems easily and guarantee that you remain as dedicated to the program, as you did when it was made, and that you are reported and identified. If developers communicate with consumers and build a relationship, a successful program may achieve further traction.
10. Don’t Forget SEO:
The strength of successful search engine optimization never lost last but not least. You still will find more information about your app through Hashtags and Search engines. Use good SEO techniques, you will be able to access the information quickly as users try to find it. It happens in general search engines like Google and also in the app store.
In your marketing efforts, you should also use SEO. Effective SEO for objects, photos, meta-descriptions, tags and other markers will make it more noticeable and quicker to see the product and marketing
Eventually, there is a massive potential in an application that is beneficial to the consumers and does not fail. This is your mission–and use the techniques to reach as many people as possible. The reality is that the only factor that restricts digital marketing in mobile apps is the sky–make sure you understand and learn how to target your audience across every platform!