Twitter today is launching a new resource that aims to serve as the central place for everything related to the company’s efforts around privacy and data protection. The new Twitter Privacy Center, will be hosting all the information regarding the company’s initiatives, announcements and new privacy products, along with some other communications.
Twitter has made statements that it wanted to create a centralized resource to make things easier while finding all the necessary information about Twitter’s work in this area. However, acknowledging the impacts on Europe’s data protection regulation GDPR, likely to encourage Twitter’s efforts on this front, along with other data laws.
For its own reasons, there is a serious need for Twitter to have a more organized approach towards consumer data privacy. With that being said, now it makes sense to all the work that Twitter is known to be working on and its recent announcements onto a consumer-facing site that’s easy to navigate and use.
This Privacy Center splits up information into two parts, namely; what’s aimed at users and what’s for partners. On the other hand, it has dedicated pages for GDPR, CCPA (California Consumer Privacy Act) and Global DPA (Data Processing Addendum), for example.
As per its newly updated policies, Twitter says the entity serving the EU, or the European Economic Area, is Twitter International Company, not Twitter. This entity already exists but Twitter is now moving people outside of the E.U. and outside of the U.S. to Twitter Inc. from Twitter International. This change gives Twitter the ability to test features and settings for E.U. users alone. It also allows Twitter to provide these users with a different set of controls outside of its main product.
For instance, Twitter had made statements that they may test additional opt-in or opts-out preferences later only for the sake of advertisements. Some of this work may make its way back to twitter eventually.
The company’s new Terms and Policies also clarify that its intellectual property license says that the content provided by users can be curated, transformed and translated by Twitter itself.
In its statement, Twitter took a turn into its history a bit by saying how privacy has been its first priority ever since its inception in 2006.
Also Read: Google Data Practices In European Union Antitrust Scrutiny
It’s so common to hear tech companies say: ‘Privacy is not a privilege; it is a fundamental right’ that those words have become a cliche. People have become desensitized to hearing companies say, ‘we value your privacy,’ and are worn out from being asked to accept privacy policies that they rarely, if ever, even read,” read Twitter’s announcement about the launch of the new Twitter Privacy Center, jointly authored by both Kieran and Twitter Product Lead, Kayvon Beykpour.
“Many companies make these declarations without even showing people what actions they are taking to protect their privacy. And let’s be honest, we have room for improvement, too,” it stated.”