Did you know that the first 3-5 days are the most critical for newly installed mobile apps? It is the time when users decide whether to abandon the app or let it stay.
It’s easy to develop tunnel vision when you are building a product. you spend a lot of time thinking about every little feature and every little feature and every single process running under the hood.
But it is not how the user interacts with your product. they are totally the opposite side of your team. They don’t care about the product unless you show them the benefits of your product.
The users came to you maybe because they saw an advertisement for your product or someone suggested them or maybe some other reason. What matters is that you have a limited time to prove that your app can help them accomplish what they want before they lose interest and kick out the app from the mobile device.
From your own experience, it is hard to find an app that will have everything that a user wants. Suppose, you find a mobile app that seems to deliver the expected results. You read the user reviews and check its ratings and become satisfied with what you see and excitingly you install the app.
If it were a happily ever scenario, you would start using the app, immediately fell in love with it and will recommend it to everyone. But in the real world, chances are high that you will uninstall the app after using it for one time.
In this, we will know about what is a journey map, how to create them and examples of various industries.
What is a user Journey Map?
A user is a timeline of user actions that describes the relationship between the customers and your brand.
It is a visualization from a user’s interaction with your product, from their point of view.
User journey mapping creates a timeline of all touchpoints between an organization and a customer, including all channels they take place in.
Main objective of user journey map
Turning first-time users into forever customers: –
it requires an understanding of where users are coming from and what benefits they want from the project.
Creating user journey maps helps to keep user motivation to keep upfront and create UX flows that get users what they want.
User journey maps can make pivotal twists that help users to accomplish their goals in an easy and fast way.
How to create a user Journey Map for your user?
A user journey map includes the user’s interaction with your product.
Here is how to create and get started understanding your customers and their journeys.
1) Start working from user personas
They are the generalized profiles that outline the paradigm of your common users. User personas can help in better understanding of who you are building for, and why users take certain actions within your product and what they are hoping to accomplish when they use it.
Create a hypothesis of each and different types of users. Then, through a combination of product analysis, user surveys, and market research, and you can validate these theses or disapprove them, which can be equally illumination for users.
Let’s take the example of a weather app:
Weather app might have the following user personas:
• The commuter
• The picnic-host
• The gardener
Once you have your user personas drawn out, start creating user journey maps for each one and learn how each type of customer interacts with your product(weather app) and what more can you give them to use your app.
user research is critical in understanding the experience of users. there are various ways to collect and systemize feedback. It is important to learn about the motivation of users, what are the problems they are having when they came to your app. Different user segments will have different reasons to use your app so at this time hypotheses will help a lot.
Your research should focus on the following aspects of the user experience:
• Context– what is going on in your user’s day when they engage in your product? are they in a rush? Or are they planning an adventure by logging into the app?
Complete the survey to handle this.
• Motivation– what drives the user to interact with your product. what are the end results they are hoping to get from the product? Why they are using your product instead of a competitor’s?
this should be the main concern of your project.
• Mental modes– how does your user conceive of the problem space that your product addresses. What connections and concepts come naturally to them, and what do they need to change?
Focus on these points.
• Pain points– what are the challenges users are facing? Is your product helping them to solve these problems or are they aggravating them more? What are the obstacles they have to use the product?
these pain points are what you have to correct in your product.
3) Map out the journey:
the information you collect allows you to create a timeline of your user’s interactions with your brand and product.
This timeline could include things
Benchmark and accomplishments within the app
Your user journey map should take note of the channels in which these interactions happen to ensure that a user is getting a consistent experience across all channels.
You can also note the emotional state of users at each step of their journey.
Understanding the user journey map is good for your business. It helps the business grow and after the journey map is mapped out, and then just look forward to optimizing it more.